About us – Eatarra Breakfast

Our Story

Where American breakfast traditions meet authentic Middle Eastern flavors

Welcome to Eatarra

Eatarra was born from a bold vision: to create the first restaurant where you can enjoy a hearty American breakfast burrito with authentic Middle Eastern proteins like soujouk and basturma alongside traditional bacon and sausage—or savor perfectly marinated organic shawarma made the traditional way. This is Eatarra Fusion—where two rich culinary worlds come together with one uncompromising standard: everything we serve is organic.

Opening our doors in 2026 by a family passionate about quality food and cultural heritage, we’re building our home in the heart of Glendale, California with a simple promise: fresh ingredients, never frozen. Organic produce and meats, no preservatives. Every breakfast burrito is built to order with your choice of bacon, ham, sausage, soujouk, basturma, carne asada, or pastrami. Our shawarma—chicken, beef, and pork—is marinated using generations-old family recipes. Our rotisserie chicken is seasoned with care and roasted to golden perfection. And our loaded baked potatoes are stuffed with premium toppings that satisfy every craving.

We receive daily deliveries of fresh organic produce. We crack eggs to order. We grill every protein fresh on our flat-top. This isn’t just marketing—it’s how we operate every single day. Because when you walk through our doors, we want you to taste the difference that organic, fresh ingredients make. Whether you’re a Glendale local or visiting from Burbank, Pasadena, La Cañada, Eagle Rock, or Los Angeles, Eatarra welcomes you like family—with bold flavors, generous portions, and food made with genuine care.

Our Mission & Values

What drives us every day and guides every decision we make

Organic Promise

Everything we serve is organic—from breakfast burritos to shawarma wraps to rotisserie chicken. Fresh ingredients delivered daily, never frozen, no preservatives. This isn't a marketing claim, it's our standard.

Authentic Fusion

We honor traditional Middle Eastern recipes passed down through generations while celebrating American breakfast classics. Our shawarma is marinated the authentic way. Our breakfast burritos blend cultures—soujouk and basturma alongside bacon and sausage.

Family-Owned, Community-Driven

Built by a family passionate about great food, we're opening our doors in Glendale to serve our neighbors—from downtown Glendale to Burbank, Pasadena, Eagle Rock, and beyond. Every customer is welcomed like family.

What Makes Us Different

What sets Eatarra apart from every other restaurant

100% Organic Ingredients

Everything we serve is organic—from our breakfast burritos to our shawarma wraps to our rotisserie chicken. Organic produce, organic meats, delivered fresh daily. Never frozen, no preservatives.

Build Your Breakfast Burrito

Customize every element at our breakfast burrito bar—choose from bacon, ham, sausage, soujouk, basturma, carne asada, or pastrami, plus your favorite veggies and style. Make it exactly how you want it.

Authentic Shawarma & Recipes

Our shawarma marinade comes from generations-old family recipes. We prepare chicken, beef, and pork shawarma the traditional way, honoring authentic techniques while serving modern tastes.

Rotisserie Chicken Perfection

Our organic rotisserie chicken is seasoned with care and slow-roasted to golden perfection. Juicy, flavorful, and made fresh daily—perfect for family meals.

Unique Eatarra Fusion

We're the only place where you can get a breakfast burrito with authentic Middle Eastern proteins like soujouk and basturma alongside American classics—a true cultural fusion experience.

Family-Owned Hospitality

Built by a family passionate about great food and genuine hospitality. We're committed to treating every customer like family and serving our community with care.

Everything We Serve Is Organic

No compromises, no exceptions. From our breakfast burritos to our shawarma wraps to our rotisserie chicken—every single ingredient is organic. Fresh, never frozen, with no preservatives.

100% Organic Meats

Organic Chicken: For shawarma, rotisserie, and breakfast burritos
Organic Beef: For shawarma and carne asada
Organic Pork: For shawarma and bacon
Organic Sausage, Ham & Pastrami: All breakfast proteins are organic
Fresh Daily: Delivered fresh, never frozen, no hormones or antibiotics

Fresh Organic Produce

Daily deliveries of fresh organic vegetables and fruits
California organic farms sourced from local certified growers
Organic cage-free eggs cracked fresh to order
Organic herbs and spices including our generations-old shawarma blend
No pesticides, no chemicals including our generations-old shawarma blendjust pure, clean ingredients

Organic Ingredients We Use

Organic Proteins

Fresh Produce

Dairy & Eggs

Herbs & More

Our Sourcing Partners

We work with certified organic farms and suppliers who share our commitment to quality and sustainability

Local Organic Farms

Supporting California organic farmers within 100 miles

USDA Certified

All organic ingredients meet strict USDA standards

Sustainable Practices

Eco-friendly farming that protects our planet

"We believe that organic isn't just a label—it's a commitment to better food, better health, and a better world."

Taste the Organic Difference

We work with certified organic farms and suppliers who share our commitment to quality and sustainability

What You Can Expect

Here's what we're building for the Glendale community

2026

Opening Year

100%

Organic Ingredients

40+